 Damaris The ubiquitous trademark Bow knicker with its sexy bottom cleavage and flowing silk tails sums the image of Damaris, cheeky and seductive but not gratuitously sexy. Starting at £150 for a pair of knickers and going up to £3,000 and beyond, Damaris has a definite niche foothold at the highest point of the lingerie market. The high price tag is justified, as the customer is getting is a piece of avant-garde, luxury underwear in the finest silks, satins, chiffons and even snakeskin adorned with; gold lame, pom-poms, feathers, Swarovski Crystals and - for the private customer that can even stretch to real diamonds. There is also one Damaris bikini collection per year in rich cotton prints with balcony bra style tops and tiny peep-bow hipster bottoms. All of our collections are hand-made by our atelier of seamstresses based in London. Some pieces are couture off-the-peg and others are bespoke, created for an individual customer. Damaris distribution is strictly monitored, therefore the retailers match our quality. All pieces come wrapped in tissue paper and are carried in our signature baby-blue hard round box with ribbon handles. Mimi Holliday The diffusion line is a more wearable version of Damaris, using some subtle mainline twists - like a hint of bottom cleavage or a mini corset detail - but at more affordable prices. Those who wear mainline have Mimi for their daywear, and those who cannot stretch to Damaris tend to wear Mimi as their special lingerie. Starting at £25 for a pair of knickers and going up to £39 for a bra - the twice annual collections are epitomised by Bardoesque structured Balcony bras and skimming hipster knickers. The designs which flatter all figures, transcend all age groups, come in real silk, satin and French silk chiffon and are produced in the Far East. Despite its wide appeal, Mimi is placed at the top end of the lingerie market and sits alongside the top collections in mid to upper range department stores and cool boutiques around the world. The pieces come wrapped in tissue and baby pink boxes, with a matching ribbon handled bag. |
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