 The £150-£3,000 price tags ensure that Damaris mainline maintains its exclusivity. The knickers, bras, slips and bikinis are brought by women who are individual, style-conscious and adventurous which includes A-listers such as, Mischa Barton, Kirsten Dunst Pamela Anderson, Sophie Dahl, Christina Aquillera Sadie Frost, Jade Jagger, Angelina Jolie, Alicia Keyes, Nicole Kidman, Courtney Love, Kelly Osborne, Liberty Ross Claudia Schiffer and Liv Tyler. Jade Jagger is said to wear them daily and even swims in them! Around 50% of our orders placed at our head office are from extravagant men wanting them as presents for women. The diffusion line spans a much wider type of customer. The key to the success of Mimi Holliday, is the hipster shape knickers and flattering structure and shape of the balcony bra which suits all. Mimi Holliday wearers range in age from 18 to 60. With about 70% of our stockists, both collections sit together complimenting each other. Customers who wear Damaris have Mimi Holliday for their daywear. Those who cannot stretch to Damaris tend to wear Mimi Holliday as their special lingerie. |
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