Before Damaris lingerie, there was no such thing as a bow back knicker, the world had never heard of bottom cleavage, corset tie designs on one's derriere did not exist and ‘star' knickers were unimaginable. Ten years on, the lingerie world regards these shapes as ‘known' with lesser ‘versions' of Damaris' avant garde designs creeping into the works of 90% of all major lingerie brands and yet Damaris continues to evolve and lead the way with her unbeatable design formula.
Founded in 2001 with demand so high waiting lists were created and ten years on, Damaris remains just as fashion forward and sought after than ever.
Mimi is fun, charming, sexy and sweet with a loveable formula that works. Mimi's customers remain loyal and fall more in love with the product season upon season.
Since Mimi's launch in early 2003, the brand has exploded onto the fashion scene, securing international status almost overnight, thanks to a colossal press following and its commercial strengths- a flawless fit of AA-GG cups in fun, exciting patterns and colour combinations all in the finest silks and at a middle range price point, with a set averaging 90 pounds.
With a sell-out first season, Max Holliday continues to deliver luxurious boxer shorts with a quintessentially British style for the most dapper of gentlemen. Renowned for attention to detail, Max Holliday's boxer shorts are stylish and timeless in smart pinstripe or polka dot finishes and featuring infamous Liberty prints for huge commercial appeal. Signature design features include opulent silk waistbands, branding on the buttoning and a gorgeous embroidered Mimi heart on the button fly.
Max Holliday is an aspirational yet approachable brand with a price point in the middle range and a variety of prints in a spectrum of delightful colour combinations. Each boxer is presented in a chic black and cream gift box with polka dot lining. Max Holliday boxer shorts are a desirable product for every day wear and a smart gift choice for both him and her.