 Even as a child, fashion was always Damaris Evans' passion. By her teens, she lived it, breathed it and, was making all her own clothes along with commissions for friends and family. Damaris then went on to study Womens Fashion Design with Print at the infamous St Martins College in London. As part of her course she was given a year off in which she had to take up a work experience placement. Damaris went to Favourbrooks, and after completing the required three months, was persuaded to stay on, with a salary to co-design the company's highly publicised first two collections to be shown on the runway in New York fashion Week, with a flagship store in Pont Street. Armed with new hands-on knowledge and a degree, Damaris realised she needed to be doing her own thing. After graduating she seized upon an exciting gap in the market for high fashion, luxury lingerie - and Damaris the label was born and launched. Damaris' designs and entrepreneurial skills were quickly given recognition when she picked-up an Elle Style Award for 'Young Enterprise of the Year' for the Spring/Summer 2003 collection. In 2005 she received the Royal seal of approval when she was the only lingerie designer to be invited to Buckingham Palace to meet the Queen for a Celebration of British Design. With competitive knicker copiers so hot on her trail, the designer has to keep constantly ahead in developing new lingerie concepts, sourcing fabrics and prints so she spends a couple of months of the year, immersed in inspirational globe-trotting. Damaris is Notting Hill born and bred, and comes from a long line of creatives headed by her Great-Grandfather, the artist Sir William Rothenstein, and the former director of the Tate Gallery. |
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